G Hegarty & Sons Ltd takes on exclusive franchise for full line of MF farm equipment
AGCO, Your Agriculture Company (NYSE:AGCO), a worldwide manufacturer and distributor of agricultural equipment and solutions, has appointed G Hegarty & Sons Ltd as a new distributor for its Massey Ferguson farm machinery brand in South East Ireland. This exciting new move is part of AGCO’s long-term strategy to strengthen customer service, offer full-line product ranges and ensure an increased availability of exclusive brand expertise at its distribution outlets.
“This is a significant change in this key territory,” says Mark Casement, AGCO Director Distribution Management UK and Ireland. “G Hegarty & Sons Ltd is a highly-experienced dealership, extremely well-equipped and fully-focused on serving customers in this important farming area. It is a great pleasure to welcome them on board”.
Straddling several counties, the G Hegarty & Sons Ltd exclusive Massey Ferguson territory includes North Kilkenny, Carlow and South Kildare. The company will be responsible for the sales and support of the full-line of Massey Ferguson machinery including tractors, combine harvesters, balers, hay & forage tools, grounds care and materials handling equipment.
This appointment realigns the territory of MF dealer Kehoe Brothers Machinery Ltd., allowing them to concentrate on further full line growth across the full product portfolio with the Massey Ferguson brand in Co. Wexford and Co Wicklow. Kehoe Brothers will continue to offer the same exemplary service on the full-line product portfolio.
This strategic re-structure cements Massey Ferguson’s stronghold within the Irish agricultural sector, creating firmer customer relations and with the aim to build on an already formidable market share.
“It’s an exciting time to be joining the Massey Ferguson family,” comments William Judge, Manager, National Sales, UK & Eire. “We pride ourselves on the strength and depth of knowledge of our Massey Ferguson Dealer network, this latest collaboration is a welcome add-on to our MF Exclusive Dealership project. Our product line-up provides a huge choice of award-winning equipment backed by MF’s world-class After-Sales with a genuine focus on what the customer needs and expects”.
Gordon Hegarty & Sons Ltd is a long established company located at Slaney quarter, Tullow, Co.Carlow and Blanchfields Park, Clifden, Co. Kilkenny, dealing in new and used agricultural machinery.
The new appointment is effective 24 September 2018. Full training on the Massey Ferguson product line for G Hegarty Ltd staff will begin immediately and Open Days will be announced shortly.