Massey Ferguson is set to launch a new suite of customer support services aimed at making it easier to own and operate MF farm equipment.
Packaged as ‘MF Services’, this suite of service-related products includes finance, extended warranties and servicing, telematics, precision farming technologies and genuine parts.
“Our overarching aim is to make our farm machinery the most accessible and adaptable for farmers and contractors who have an eye on operating costs, business planning and budgeting,” explains Campbell Scott, Massey Ferguson Director Marketing Services. “We recognise that our products are being purchased as machinery tools which will themselves generate an income for customers. Our goal is to keep our customers’ machines operationally-efficient at the highest level for the highest percentage of time.”