In a keynote speech at the SIMA Show in Paris, Thierry Lhotte, Vice President and Managing Director Europe and Middle East for Massey Ferguson, a worldwide brand of AGCO (NYSE:AGCO), set out Massey Ferguson’s five-year strategy for growth - MF Growing Together 5.
“In our five-year transformation plan, we are focused on growth for our customers, growth for our Dealers and growth for Massey Ferguson. By working together, we can grow together,” Mr Lhotte explained. “Success for all of us involved in farming means having the courage to invest. We are very much a community of interest - from the farmer to the manufacturer via the Dealer. This long-standing trinity is inter-dependent and subtly balanced. We all share the same pain and successes. Everyone in the chain needs a good return on investment to maintain viable and prosperous businesses.”