Dan will fly the flag for the farm machinery firm at various events and shows. He will talk about all aspects of Massey Ferguson, sharing his views on products as well as special projects relating to farming in general.
As part of the ambassadorship, he will receive a Massey Ferguson tractor on loan for work on the family farm.
30-year-old flanker Dan, who plays club rugby for Ospreys, is one of the leading Welsh rugby players, having appeared for Wales on 64 occasions and represented the British and Irish Lions on their 2013 tour in Australia. He was recently part of the Welsh squad in its successful 2018 Autumn Series of international rugby.
Along with his huge rugby success, Dan is a well-established and much-recognised member of the Mid-Wales farming community. His parents run a 500-acre organic sheep farm near Llandrindod Wells and he can often be seen at agricultural shows across the country. He has been an ambassador for the NFU in Wales for many years.
In his spare time from his professional rugby career, Dan plays an active part in running the family’s fifth-generation farm. He has his own small, yet expanding herd of Welsh black cattle and is also currently involved in a campaign to raise awareness of health and wellbeing in farming.
“Dan excels in the prestigious red shirt of Welsh rugby and we believe the red livery of Massey Ferguson is also a great fit,” says Lindsay Haddon, Massey Ferguson Advertising and Sales Promotion Manager. “He is a big advocate of social media and has a large following. This outstanding digital presence is something that we are keen to harness. We are delighted that he has agreed to become our partner and help promote not only all the great values of our brand and equipment but also the business of farming to the next generation. He is strong supporter of young farmers and understands perfectly the issues they face. His energy, passion and commitment epitomise everything young people need to achieve success in agriculture today.”
Dan comments: “I’m thrilled to be supporting Massey Ferguson - it’s fantastic to be associated with such an iconic agricultural brand. I’m looking forward to a successful partnership and using MF machinery on the farm.”
Dan’s Twitter account @dan_Lydiate has over 142,000 followers. He can also be found on Instagram at dannylyds.
Massey Ferguson offers a full-line of products and services including tractors, combine harvesters, balers, hay & forage tools and materials handling equipment. The brand is a highly-active supporter of young enterprise in agriculture and is a principal sponsor of The National Federation of Young Farmers’ Clubs (NFYFC), Scottish Association of Young Farmers Clubs (SAYFC) and Ulster and Macra YFC.
“I’m thrilled to be supporting Massey Ferguson - it’s fantastic to be associated with such an iconic agricultural brand. I’m looking forward to a successful partnership and using MF machinery on the farm.”