Staff at Massey Ferguson in the UK gave a warm welcome to Manon Ossevoort who drove an MF 5610 tractor on the adventurous Antarctica2 mission to the South Pole.
The 38-year-old Dutch-born Expedition Ambassador and Lead Driver, better known as ‘Tractor Girl’, visited Massey Ferguson’s offices at Abbey Park Stoneleigh in Warwickshire on 23 January. Manon captured the imagination of millions worldwide as she and her team battled across the vast icescape with the MF tractor on a gruelling 28-day, 5000 km round-trip from the Antarctic coast to the South Pole. On reaching its destination, the MF 5610 made history to become the first standard farm tractor equipped with tyres to reach the Geographic South Pole overland.
Throughout the expedition, a Massey Ferguson team at Abbey Park was responsible for coordinating the expedition communications and relaying news and pictures of the epic journey to a global audience.
“It was a great pleasure to welcome Manon to the UK and hear yet more details of this extraordinary story,” said Declan Hayden, Vice President, Global Sales & Operations Planning. “It is truly an awe-inspiring feat, highlighting the strength and endurance of the MF tractor, as well demonstrating the fortitude and resilience of the crew.”
Manon commented: “By supplying the MF 5610 to Antarctica2, Massey Ferguson showed its belief in this incredibly ambitious mission and took up my challenge to take a tractor to the South Pole. I am thrilled to be here and back with the MF team who worked with me on planning the expedition over a period of three years. They never stopped believing that we could achieve our goal. I know the team at Abbey Park was eager to hear more of my story but I was equally fascinated to find out how they supported the expedition communications day-to-day.”
Manon was joined at Abbey Park by fellow team member, Antarctica2 cameraman Simon Foster. “This was a once-in-a-lifetime experience,” he said. “Taking pictures and video in the extreme cold was exceptionally challenging. We were able to take some great shots of the tractor on its voyage which were used widely by the world’s press and across social media.”
Paul Lay, Massey Ferguson Manager, Public Relations and Communications who led the Abbey Park-based communications team adds: “Antarctica2 was an amazing project for the team to manage. The technical challenges of conveying communications and developing news from Antarctica quickly to a global audience were immense. There are no geosynchronous communications satellites at the Earth's Poles so digital communications are very slow and unreliable. We overcame those and were delighted when, together with other world media, the BBC ran a four minute live news broadcast with Manon when her MF 5610 tractor reached the South Pole - a first.”
The Antarctica2 MF 5610 expedition tractor will be a highlight of Massey Ferguson’s stand at the upcoming SIMA Show in Paris 22-26 February 2015.
“It was a great pleasure to welcome Manon to the UK and hear yet more details of this extraordinary story”
“By supplying the MF 5610 to Antarctica2, Massey Ferguson showed its belief in this incredibly ambitious mission and took up my challenge to take a tractor to the South Pole.”